New name, proven precision
After more than two decades as a reliable partner in CNC contract manufacturing, Pichler & Strobl is opening a new chapter: The company is now trading under the name ZENTRIQ.
With the new name, ZENTRIQ underscores its commitment to combining high-precision manufacturing with sophisticated processes and technical excellence. The new brand identity reflects its continuous development – technologically, structurally, and strategically.
"ZENTRIQ stands for Operational Excellence": centralized thinking, precise action, and absolute customer focus. Our team, our values, and our passion for quality remain unchanged – our appearance will become more modern, focused, and international," says CEO Martin Schacherl.
The rebranding includes not only a new company name and a modern look, but also a clear positioning as a solution provider in the field of complex CNC components and system assemblies. In addition to manufacturing, project planning, assembly, and quality assurance are increasingly taking center stage.
With ZENTRIQ, the company presents itself as an agile, future-oriented partner for customers in the aerospace, semiconductor, motor racing, medical technology and beyond – ready for new challenges, with the usual promise of quality.
The name: ZENTRIQ
"Zentrum" forms the core semantic idea: the point from which precision, technology, and partnerships emanate. It's concise, internationally understandable, and dynamic. The "Q" signals quality and precision and lends the name exclusivity, stability, and trustworthiness.